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How Can We Improve Rankings For Older Content? Ask An SEO

How Can We Improve Rankings For Older Content? Ask An SEO

Faith has content sitting stagnant on pages four and five of Google. How can she improve rankings now? Ask An SEO's Adam Riemer responds.

How to Grow Your SEO Traffic by Updating Your Old Content


You write all this amazing content, and after putting in months and months of hard work, you start getting rankings, but then you fast forward a year. A year later, what happens? Your traffic starts going down. Today I’m going to teach you how to grow your SEO traffic by updating your old content.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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With all the content out there, Google is going to rank the content that doesn’t just have the most links or the best on-page SEO. More importantly, they’re going to rank the content that has the best user experience. And usually that means that’s the content that is fresh, up to date and the most relevant. With one of my earlier websites, Nutritionsecrets I no longer own it. I was able to build up literally over 100,000 visitors a month.

And the main strategy that I use wasn’t just cranking out new content, it was continually updating and expanding my old articles to get them more and more traffic.

So how do you go and update your old content and figure out which pieces to update? Which ones not to update? And heck how do you know what parts to update and how it works? Do you just add a sentence? Do you add in paragraphs? Do you add in more images, videos? Well, I’m going to walk you through that right now step-by-step.

The first thing I want you to do is to log into Google Search Console. And when you log in, you go to your website, I want you to click that on the pages link. You’ll see that, right? It’s already highlighted here under or right next to the queries.

The next thing I want you to do is adjust your date range. And you’re already on the pages section of Google Search Console, and I want you to sort by the last 28 days over the previous year. And when you do that, it’ll show you the articles that were the most popular to least popular in the previous year.

Now, going through that list, what you want to do is look for the posts that have lost traffic.

So there’s quite a few terms that I was getting more traffic from. So what you’ll want to do is start Googling those terms to see who’s ranking above you.

So let’s Google schema markup. As you can see, there’s an article by Moz, there’s an article by Search Engine Journal, then there’s Schema.org. And what you’ll want to do is click on each of those articles and analyze them and say, “Huh, what did they have that I don’t? What is making their article better than mine?” And you want to take that information for all the sites that rank above you, and then you’re going to want to modify your content. And you do this by making yours better than there’s.

You also want to delete anything that’s irrelevant. If something doesn’t make sense anymore, delete it.

When you update the article, I want you to also update the publish by date, so searching engines know it’s updated. And don’t just think about word count, think about user experience. You need to do what’s best for the user and not obsess or worry about word count.

And lastly, I recommend that you don’t change your URL. If you want to change your URL, that’s fine but just 301 redirect the old URL to the new one. And once you update it, go back into Search Console, type in your URL in the search bar at the top, it’ll start fetching the page and then boom, request it for indexing, and then you’re off into the races and within 30 days you should start seeing increase in SEO traffic to that page. It literally is that simple.

Now, if you need help updating your old content, you can check out my ad agency, Neil Patel Digital or go to NPdigital.com. Or if you have any questions and you want to do it yourself, that’s great as well, leave a comment below, we’ll answer it, I’ll help you out, and I’ll try to do my best to grow your SEO traffic as well.

If you enjoyed this video, like it, share it tell other people about it. And again, if you have any questions just leave a comment below and I’ll answer and help you out. Thank you for your time.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/l8JUF0bNIo4

#SEO #NeilPatel #DigitalMarketing

On Page SEO Tutorial For Small Businesses (2023 Edition) – 11 Simple Ways to Boost Your Rankings


On-page SEO, Off-page SEO and Technical SEO are the three pillars of website optimisation to improve visibility in search engines and drive more traffic to your website.
Doing on-page SEO to rank in Google local search results is somehow quite different from doing on-page SEO for larger websites that target national results which is what is covered in this tutorial.
———————————————————————————————————-
WANT TO RANK HIGHER ON GOOGLE MAPS & GOOGLE SEARCH?:
��‍��↔️��‍�� Book a Tailored 1-on-1 session with me
○ https://rankingacademy.co.uk/1-on-1-live-sessions/
———————————————————————————————————
��TABLE OF CONTENT
0:00 Intro
1:02 Why is on-page SEO so important
2:31 Website URL
3:15 Page title
4:40 Meta description
6:23 Headings and subheadings
8:41 Writing content
10:52 Images
13:31 NAP
15:08 Frequently asked questions
16:33 Google Review
17:15 Links
19:31 Track your performance
———————————————————————————————————
��️ TOOLS MENTIONED IN THE VIDEO
○ Search engine results simulator
https://mangools.com/free-seo-tools/serp-simulator

○ Check headings,sub heading & images HTML (SEO Minion)
https://bit.ly/3a35qbz

○ Free Keyword research app (keyword surfer)
https://bit.ly/3bxHSMl

○ Spell and grammar checkers
https://www.reverso.net/spell-checker/english-spelling-grammar/
https://www.grammarly.com/

○ Readability test tool
https://www.webfx.com/tools/read-able/

○ Image file size finder
https://w3percentagecalculator.com/image-size-finder-online/

○ Image compressor
https://imagecompressor.com/

○ Google Vision AI
https://cloud.google.com/vision

○ Schema mark up generator
https://technicalseo.com/tools/

○ Schema mark up testing tool
https://search.google.com/test/rich-results
———————————————————————————————————
�� SPECIAL THANKS TO:
https://excelelectrician.co.uk/ for letting me use their data
———————————————————————————————————
#onpageseo #localseo

❤️For more videos like this one, just subscribe to Ranking Academy: http://www.youtube.com/c/RankingacademyUk?sub_confirmation=1

DON’T FORGET TO VISIT
�� https://rankingacademy.co.uk
⭐Google Business Profile: https://g.page/rankingacademy
�� Instagram: https://www.instagram.com/rankingacademy
�� Facebook: https://www.facebook.com/rankingacademy

DISCLOSURE: Some of the links on this page are affiliate links, meaning, at no additional cost to you, I may earn a commission if you click through and make a purchase and/or subscribe. Affiliate commissions help fund videos like this one.

Simple Tip to Improve the Rankings and Traffic of Your Older Articles


If one of your articles is older than 12 months and it is not doing so well on search engines, then visit your search console.

Your search console will reveal the keyphrases a particular page is ranking for, and with that information, you can update your content to make it more relevant and satisfy the search intent of all the keyphrases your article is ranking for.

If you are a Rank Math user, our Analytics module will make things much easier for you.

�� Rank Math’s Analytics Module: https://rankmath.com/kb/analytics/#seo-performance

Rank Math Links:
► Knowledge Base: https://rankmath.com/kb/

Connect with Rank Math:
► https://www.youtube.com/c/RankMath/videos?sub_confirmation=1
► https://www.facebook.com/groups/rankmathseopluginwordpress
► https://twitter.com/rankmathseo
► https://www.linkedin.com/company/rankmath/

#shorts

#rankmath #seo #updatecontent #improverankings #improvetraffic #sitetraffic #searchintent #keywordintent

The 8-Step SEO Strategy for Higher Rankings


In this video you’ll see my exact SEO strategy.

Here’s a breakdown of what you’ll learn in today’s new video:

#1: I’ll show you how to do keyword research. The keyword research game has changed A LOT over the last year or so. Today, you want to find “Opportunity Keywords”. I will explain what they are and exactly how to find them in the video.

#2: You’ll learn how to create content that ranks today. Traditional content formats (like list posts) don’t work as well as they used to. So if you want to rank on the first page of Google in 2021, you need to change things up. Specifically, you need to make sure that everything that you publish has a “hook” that will push bloggers and journalists to link to you.

#3: How to build backlinks. Yup, link building is still a super important part of search engine optimization. But the game has changed. Today, it’s all about getting white hat backlinks from authority sites in your industry. And I show you how to build legit links using proven link building strategies.

#4: Skyscraper Technique 2.0. This is a modern-day spin on a classic content marketing strategy. Skyscraper 1.0 still works. But to rank your site for competitive keywords, you need to use The Skyscraper 2.0 approach too.

#5: Lots of advanced SEO tips, examples, case studies and more.

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